Accountable for all LPi renewal advertising marketing activity and digital strategy within the United States ($43+ mil). Responsible for a team of over 20+ individuals comprised of supervisors, advertising marketing professionals inclusive of key accounts, inside, and renewals. Created pricing strategy, setup, and implementation for all premium digital marketing and advertising nationwide on LPi’s owned and operated online Catholic directory, parishesonline.com (POL). Provided guidance and strategies for the development of all marketing material for POL and distributed to over 100+ sales executives nationwide. Responsible for building national profitability and advertising revenue growth by developing and maintaining retention rates, and constantly refining LPi’s digital marketing go-to-market strategy. Monitor and research competitive offerings in both print and online markets to help the sales department reach company objectives. Collaborate with sales directors to evaluate marketing approach, participate in annual conferences, events, and regional meetings. Additional core duties included preparing annual department expense budgets, developing board presentations as needed, implementing and monitoring new marketing strategies, and coaching direct reports on marketing trends and consumer brand awareness.